Africa Fashion Week Amsterdam 2014

Africa Fashion Show Amsterdam!

Just a normal one Sunday afternoon chilling at home, lazy and not feeling like doing anything, I went online to find out what African cultural activities were going on in Amsterdam, and that was when i came across this event. Since it was the first of its kind to happen in the Netherlands, of course I registered to be part of it, as a volunteer. Fast forward…2 months later, i get a response for an interview. Exciting! I got the gig and the preparations for the 3 day event thus begun.

The stage
The catwalk
Part of the AFWA crew
Part of the AFWA crew

So, I was going to attend the show as both an insider and as an outsider. How you ask? Well, as an insider because I was working as a volunteer, and as an outsider because at some point I had to leave the volunteer work and wear my reporter vest since I was also covering the show/reporting for Africa Web TV. The event started on a Friday, which was the campaign day. I did not get the chance to attend on that particular day, however.

The 2 days that I attended the event were amazing! On the Saturday, student designers were showcasing their designs and I must say … such talent! Then Sunday was the professional designers’ day. As a volunteer, I also had backstage access. I remember at one time I was backstage just standing there struck in awe at the level of creativity around me! The use of colour and different types of fabric fascinated the inner me that hated the “Fashion and Fabrics” class in high school!

Part of backstage
Part of backstage
One of the models
One of the models at AFWA
Getting ready
Ready to show off

I managed to talk to and interview a lot of different people, some famous in their respective professions and some who…lets just say…had interesting opinions.

On the catwalk
On the catwalk

There were major issues with the delays and changes in the program (which I think better communication within the organization itself would have prevented such) and the lack of proper food at the event. Because lets admit it, at a gathering where Africans are going to show up, serving bread only is a minus. Chicken or plantain would have been a little filling. It is not okay when guests start going outside the venue to look for food.

However, overall the event was such a success and I am sure I can speak on behalf of many other attendees that it was awesome! Since this was the first time here in the Netherlands, I am pretty sure next time, it will be bigger and much greater!

Phay Mutepa
Phay Mutepa

Remember, always go to bed smiling 🙂

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