The West has long controlled the global narrative through media, academia, and industry. So when African cultures do something first, it’s often ignored and vilified. When the West adopts the same thing, it’s seen as a breakthrough.
Africans have often been made to feel ashamed of their own innovations, only to see the same ideas celebrated globally once the West finds a way to adopt, and sell them.
Africa Web TV’s creative director, Femi Soewu says in this, the latest edition of The African Narratives Podcast that, Africans must stop allowing others to define who we are. Because when we don’t tell our stories, they tell them for us and they leave out our brilliance. But we are not what they say we are. We are what we say we are. We should teach African children African heroes and be proud of African achievements.
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0:00 Intro, Did the colonialists really build Africa?
1:01 A letter to African people
1:25 Why African people must be proud themselves
2:39 Subscribe to Africa Web TV and/or become a member
3:07 Africa is the only continent where no country is dominated by European descendants
4:14 Who built Africa?
5:30 European IQ is highly overrated
6:13 Africa is rich. Always has been
7:13 African people are building, leading and winning
8:09 Your culture moves the earth
9:09 The West thrives on a system where value only exists they profit from it.
9:44 Mud Houses: From “Primitive Huts” to “Eco-Luxury Living"
11:14 Barefoot Walking: From “Too Poor for Shoes” to a 500-Euro Nature Retreat
12:12 Traditional Herbal Medicine: From “Witchcraft” to “Holistic Healing”
12:57 African Spirituality: From “Heathen” to “Mystical”
14:04 Colonial mindset and cultural superiority
15:26 Control of narrative
The Narrative of a “Poor Africa” is False — and Tired
16:39 The Narrative of a “Poor Africa” is false, lazy and tired
17:54 The future is not just African, it is already here
19:07 Define yourself. Loudly. Boldly. Authentically!
19:35 Outro: Subscribe to Africa Web TV and/or become a member
#africannarratives #africanhistory #femisoewu